The Mohawk Mountaineers are entering a new era this season with a significant transformation to their image for athletics and recreation programs.
A new logo and colour scheme design will be featured on players’ jerseys and fan wear.
“We had a lot of different options,” athletics and recreation director Matthew Ferreira said. “What we landed on was more of a logo evolution as opposed to a complete re-brand. The biggest piece was the addition of the more varsity-style font of the word ‘Mountaineers’ on the logo and the colour scheme. We moved from a Halloween orange to a more prominent Texas orange.”
“I was actually really excited to get the re-brand,” the goalkeeper of the Mountaineers women’s soccer team Samantha DeHaan said with enthusiasm. “I love the new jerseys, the new look and everything. I think the colour is great. The orange is a lot better for our jerseys. It’s really fun, you can see the excitement from everyone about this re-brand.”
The Mountaineers’ website, www.mohawkmountaineers.com, has been modified and a new fitness app has been developed for both student-athletes and anyone interested in Mohawk sports, fitness or recreation. It is live on the iTunes App Store and Google Play and available to be downloaded for free.
“We now have a landing page [on our website] so students, staff and anyone interested in what we’re doing can navigate from that landing page, and either go straight to our varsity high-performance portfolio or they can go over to our recreation and fitness portfolio,” Ferreira said. “You can now get all the information very quickly.”
The updated website also allows athletes to access important information a lot easier with its simple new design.
“I do like to look at the new website a lot,” DeHaan said. “The [updated] website does organize things a lot better for us. I can see my schedule a lot easier now on the website.”
In addition to the website and new app, there is also a new student-run sports radio show called Mountaineers Sports Network on Mohawk’s radio station, INDI-101.5 that will be airing every Wednesday from 12-1 p.m.
Many new coaches and employees have been hired as part of the Mountaineers re-design, which started after the COVID-19 pandemic.
“I would say our fitness program for athletes with Kaitlyn [the Mountaineers’ high performance and community engagement supervisor] has really improved,” DeHaan said. “I like the workouts a lot better and I feel like I can work together with my team a lot more.”
This re-branding for the Mountaineers is expected to be completed by next September.